100 Thieves
100 Thieves ("Hundred Thieves") is a premium lifestyle brand and gaming organization. Built at the intersection of competitive gaming, entertainment, and apparel, 100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt founded 100 Thieves as a creative outlet for his entrepreneurial passions. In its first five years, 100 Thieves has won multiple esports major championships in Call of Duty, League of Legends, and VALORANT, made Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out countless apparel drops, and is supported by major partners such as Cash App, General Mills, & Rocket Mortgage. The company has raised $60M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia.
Subscribers: 1.5M Videos: 840 Total views: 265.6M Gravity: 83.3*
Channel URL: https://www.youtube.com/c/@100thieves/
Channel ID: UCnrX2_FoKieobtw19PiphDw
Channel was established: 18 October 2017.
Channel's estimated monthly earnings: $12407.96†
Channel's Videos
rating from 9,022 viewers
Niches
This channel has been tagged with the following niches:
league of legends call of duty
Click on a tag to view more channels in this niche. Many niches also have Featured Channels that are less than three years old but are outperforming other new channels in that niche.
Key to Niche Colour Coding:
: less competitive niche
: quite competitive niche
: very competitive niche
: not yet researched by
SakiAI
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About this Data
*Gravity is FindAChannel's estimation of how engaging a channel's content is. It helps smaller channels with very engaging content compete with much larger channels. Gravity runs on a percentage scale, with 100% being the highest.
†A channel's earnings as shown on FindAChannel are just a rough estimate. There are many factors that will affect how much a channel will actually earn. It is possible that this channel may earn up to 10x as much as our estimated figure. Channel owners may also generate additional income from their channels by using endorsements, merchandise or promotion of affiliate offers.
100 Thieves added to FindAChannel 19 November 2022 (Channel #323870). Entry last modified 10 August 2025.
