DiMarzio®
DiMarzio is best known for inventing replacement guitar pickups. With legendary musicians such as Steve Vai, Joe Satriani, Paul Gilbert, John Petrucci, Steve Lukather, Phil Collen, Richie Kotzen and Billy Sheehan on its roster of players, the company has sold millions of pickups worldwide and become an integral part of music's cultural history. The DiMarzio was founded in New York City by guitarist, repairman Larry DiMarzio. DiMarzio frequently experimented with rebuilding guitar pickups, and in 1971, he discovered a way to alter the standard-issue sound of mass-produced guitars. By replacing the existing pickup with a direct-replacement of his own design — which fit seamlessly into the instrument — DiMarzio was able to customize the guitar's sound. DiMarzio works with leading guitar manufacturers such as Ibanez, Fender, Music Man, Gibson and more to provide their high-end guitars with custom designed pickups.
Subscribers: 52.5K Videos: 115 Total views: 19.8M Gravity: 56.7*
Channel URL: https://www.youtube.com/@larrydimarzio
Channel Handle: @larrydimarzio
Channel ID: UChYACtmEUYBorCrHeUIM8kA
Channel's country: 
United States
Channel was established: 30 July 2007.
Channel's estimated monthly earnings: $57.86†
Channel's Videos
rating from 8,595 viewers
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Andy Timmons demos his DiMarzio AT - 1 and The Cruiser Bridge Pickups.
94,532 views
rating from 2,868 viewers -
Jake Bowen of Periphery demos his DiMarzio Mirage Bridge and Neck Pickups
31,785 views
rating from 736 viewers
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About this Data
*Gravity is FindAChannel's estimation of how engaging a channel's content is. It helps smaller channels with very engaging content compete with much larger channels. Gravity runs on a percentage scale, with 100% being the highest.
†A channel's earnings as shown on FindAChannel are just a rough estimate. There are many factors that will affect how much a channel will actually earn. It is possible that this channel may earn up to 10x as much as our estimated figure. Channel owners may also generate additional income from their channels by using endorsements, merchandise or promotion of affiliate offers.
DiMarzio® added to FindAChannel 20 May 2025 (Channel #563130). Entry last modified 15 February 2026.
