Professor Jochen Wirtz
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 10 books include Services Marketing: People, Technology, Strategy (9th edition, 2022), Essentials in Services Marketing (4th edition, 2023), and Intelligent Automation: Welcome to the World of Hyperautomation (2021). For free downloads of his recent work and selected book chapters see https://www.researchgate.net/profile/Jochen_Wirtz and follow his work on LinkedIn (https://www.linkedin.com/in/jochenwirtz)
Subscribers: 3.5K Videos: 34 Total views: 136.3K Gravity: 49.7*
Channel URL: https://www.youtube.com/c/@professorjochenwirtz/
Channel ID: UCxJ-MLzqTSBNygPZPp5a9qw
Channel's country: 
Singapore
Channel was established: 07 February 2014.
Channel's Videos
rating from 159 viewers
-
Master Class: Service Quality - The Gaps Model & Diagnosing Quality Shortfalls
4,102 views
rating from 54 viewers -
-
Niches
This channel has been tagged with the following niches:
Click on a tag to view more channels in this niche. Many niches also have Featured Channels that are less than three years old but are outperforming other new channels in that niche.
Key to Niche Colour Coding:
: less competitive niche
: quite competitive niche
: very competitive niche
: not yet researched by
SakiAI
Related Channels
Algoworks Inc
944 videos
3,430 subscribers
491,573 total views
SAS Software
584 videos
86,300 subscribers
6,348,780 total views
Ipsos
762 videos
2,220 subscribers
372,305 total views
About this Data
*Gravity is FindAChannel's estimation of how engaging a channel's content is. It helps smaller channels with very engaging content compete with much larger channels. Gravity runs on a percentage scale, with 100% being the highest.
Professor Jochen Wirtz added to FindAChannel 11 February 2023 (Channel #347064). Entry last modified 13 May 2025.
