Shiels Jewellers
Our Story Founded in 1945, Shiels is an innovative Australian jeweller with stores in - SA, QLD, WA and NSW (don’t sweat, everyone else can still access our amazing range online). Founded by Jack Shiels, Mr Shiels and his wife ran the family-owned company from Adelaide, South Australia, for over 32 years. In 1977 his company was sold to Albert Bensimon (yes – no hoo-haa) and his wife, Nyra. Originally, Mr Shiels sold jewellery and giftware, Albert and Nyra quickly expanded the selection to include more precious jewellery, including gold, silver and diamonds. Their dream was to establish a reputation for quality, value and range; especially in diamonds and with a lot of hard work they achieved it - and boy – did they achieve it. From one store in Adelaide, Shiels has expanded into major shopping centres in metropolitan Adelaide, Perth, Brisbane and Sydney, and has become a leading online jewellery retailer in Australia and beyond. In 2013, Mr and Mrs HooHaa’s son, Toby, took over.
Subscribers: 3.6K Videos: 962 Total views: 20.4M Gravity: 55.7*
Channel URL: https://www.youtube.com/@shielsaujewellers
Channel Handle: @shielsaujewellers
Channel ID: UCXsBWgOFvo_RFo3IbOSF_qw
Channel was established: 29 January 2013.
Channel's estimated monthly earnings: $164.77†
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About this Data
*Gravity is FindAChannel's estimation of how engaging a channel's content is. It helps smaller channels with very engaging content compete with much larger channels. Gravity runs on a percentage scale, with 100% being the highest.
†A channel's earnings as shown on FindAChannel are just a rough estimate. There are many factors that will affect how much a channel will actually earn. It is possible that this channel may earn up to 10x as much as our estimated figure. Channel owners may also generate additional income from their channels by using endorsements, merchandise or promotion of affiliate offers.
Shiels Jewellers added to FindAChannel 08 April 2024 (Channel #542247). Entry last modified 17 March 2026.


