Turtle Wax. Dedicated to the Drive. Turtle Wax was founded by Ben Hirsch, a savvy and creative entrepreneur. Together with his wife Marie, they set out to formulate the world's first liquid car polish, which came to be known as Plastone. Leveraging his chemical background, $500, and a small storefront on Chicago Avenue, the Hirschs mixed the Plastone car polish in their bathtub. Soon, Plastone grew into America's most popular liquid car polish. A master marketer, Hirsch employed some innovative sales techniques. He'd polish half a fender on cars parked outside Wrigley Field, wait for the owner to return and then point out the benefits of Plastone. While on a 1950's business trip to Beloit, Wisconsin, Ben came across Turtle Creek. He made the connection between a Turtle's protective hard shell and his Plastone Polish. From that day on Plastone was renamed Super Hard Shell®, and the company became Turtle Wax Inc.

Subscribers: 71.8K   Videos: 518   Total views: 52M   Gravity: 82.6^*  

Channel URL: https://www.youtube.com/c/turtlewax/
Channel ID: UCEydnxqeMuD1_wMaPIqwlbg
Channel's country: United States

Channel was established: 17 June 2009.

Channel's estimated monthly earnings: $349.22^†

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This channel has been tagged with the following niches:

car care   car wax   car detailing  

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Key to Niche Colour Coding:
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^*Gravity is FindAChannel's estimation of how engaging a channel's content is. It helps smaller channels with very engaging content compete with much larger channels. Gravity runs on a percentage scale, with 100% being the highest.

^†A channel's earnings as shown on FindAChannel are just a rough estimate. There are many factors that will affect how much a channel will actually earn. It is possible that this channel may earn up to 10x as much as our estimated figure. Channel owners may also generate additional income from their channels by using endorsements, merchandise or promotion of affiliate offers.

Turtle Wax added to FindAChannel 28 December 2021 (Channel #163569). Entry last modified 09 November 2025.