YouTube Niche Ideas Finder^Beta

Do you want to start a YouTube channel but don't know what to make videos about? Do you want to find a YouTube channel niche that isn't too competitive? If so then you'll want to check out our YouTube Niche Ideas Finder. This page highlights YouTube niches that appear less competitive than other niches. Channels in these niches appear to stand a much better chance of quickly gaining views and subscribers, which is of critical importance if you want to hit that all important 4000 watch hours monetization ceiling.

This page also lists super competitive niches that you're probably better off staying well away from. However there are plenty of new channels that are doing VERY well in these intensely competitive niches. Click on a niche name to view a complete list of channels in that niche, together with our Featured Channels that showcase extremely successful new channels in particular niches.

The data in these tables changes regularly, so remember to bookmark this page and check back from time to time.

How to Use This Data

Here is more information about the columns in the tables above:

Popularity

This is a percentage scale (0: not popular, 100: very popular). Popularity is a measure of how popular this niche is with other bloggers and YouTubers. For example many people write blogs about weight loss or making money online. Comparatively few people write blogs about horse racing or goal setting. Generally speaking more popular niches have more competition, although this tends to be from other bloggers. It doesn't necessarily show how competitive the search results are for a particular niche because the search results could be dominated by major players. For example in shopping niches there may be less blogs but you'll be up against Amazon, eBay and etsy. Some niches also have few bloggers but competition from business is intense - water coolers being one such example.

Competition

This is on a percentage scale (0: no competition, 100: very competitive). This is a more general measure of how competitive a niche is. However, bear in mind that this data is more heavily biased towards competition in search results for web pages. It can be easier to get traffic on YouTube in more competitive niches, but it will still be a hard slog in competitive niches.

Potential

A niche's overall potential is rated on a percentage scale. Be aware that this scale is the inverse of the previous two, i.e. 0 is the lowest potential and 100 is for niches with the most potential. Niche potential is assessed by five different factors, two of which are popularity and potential. The other three factors are exclusively used to measure YouTube channel metrics.

What Are Good YouTube Niches?

I spent a lot of time blogging in 2009 - 2012. I used to blog in some difficult niches (business software, accountancy) and one much easier niche - relationships/dating. Although my accountancy blog received very high value clicks on CPC (cost per click) adverts, I hardly received any visitors to my blog. It was also pretty difficult writing the articles, especially as I'm not a trained accountant!

By contrast my dating blogs displayed advertising that lead to much lower CPC values per click. However, the sites received at least 10x as much traffic as my accountancy blog, and it was much easier to write the articles. In the end I decided to continue with my dating advice blogs and I let the accountancy website domain expire.

In general good YouTube niches are the same as good blogging niches - you want topics where it is easy to get traffic (viewers) and hence rack up those subscribers and watch hours.

You can use the tools on this website to discover good YouTube niches. These general observations might help:

• In general, people in Western countries generally use YouTube for entertainment. Large corporations might dominate the website search results these days, but the largest and most successful YouTube channels are primarily run by individuals. True story: my Smart Doll has more subscribers to her channel than my old company channel has.
• Stay away from "corporate" niches dominated by big businesses. These are increasingly regulated online so you may find you lose all your traffic overnight. Example niches: health, accountancy, law.
• Hobbies and interests are very good topic for a YouTube channel. Choose something you're passionate about, because it's hard work making videos. So you definitely want to be making films about something you enjoy.
• Choose a niche where you have easy access to what you're actually going to be making videos about. For example you might read that Smart Dolls are a great niche to make videos about (they are!). However, unless you actually own one (like I do: here's my doll's channel) then you'll be at a huge disadvantage.
• People are very interested in using YouTube as a learning platform. For one thing it's free, and another is that there are some really excellent tutorials on there. So instead of making a channel about fashion, maybe you could make a channel about clothes making. The good thing about such videos is that people will often spend a lot of time watching them, so you'll really rack up those watch hours.
• Some niches are very hot in 2026 and one that keeps catching my eye is storytelling. This is another niche where you can really rack up those watch minutes. Good storytellers also attract very loyal audiences.
• Live streaming is my third tip for getting your watch hours up. You don't even need that many people to be watching you live to rack up those watch hours. Just 22 viewers watching you for an hour every other week would give you 572 hours watch time a year - nearly 15% of the total you need to get your channel monetized!
• From 2018 onwards the mood changed online and cancel culture became much more of a thing. There was always a risk of getting your channel demonetized or completely de-platformed, but these risks have now intensified. For this reason it's best to stay away from contentious issues (e.g. politics), stay away from being critical about anyone and anything and just be aware that free speech no longer exists online.

This data is generated by our AI engine Saki^AI. The data is derived from the YouTube API with additional data from our own keywords databases.

The YouTube niche data displayed on this page was last updated 03 February 2026.